Last Updated: 23rd May 2018
We respect your right to privacy and will only process personal data (including any sensitive personal data) you provide us in accordance with the new EU General Data Protection Regulation (GDPR) and any other applicable privacy laws. For the purposes of the GDPR, the data controller is Morton Running Company Ltd., whose registered office is at 4 Whytehouse Avenue, Kirkcaldy, KY1 1UW.
COLLECTION OF INFORMATION
INFORMATION YOU PROVIDE TO US
We collect information you provide directly to us. For example, we collect information (which may include personal data and/or sensitive personal data) when you: access or use the Services; purchase our products; participate in a survey, contest, promotion, activity or event; subscribe to our newsletter; communicate with us via third-party social media sites; request customer support; or communicate otherwise with us. The types of information we may collect directly from you include your name, email address, postal address, phone number, birth date, photographs, demographic information, payment method information, transaction history and any other information you choose to provide. Also, solely to advise you on product selection, we may ask for your gender, foot width, weight, type of exercise activity undertaken and pronation. This information is only stored if you explicitly consent to storing this information to your online account. If you do not consent to storing this information it is discarded as soon as we have advised you on a product selection.
INFORMATION WE COLLECT AUTOMATICALLY WHEN YOU USE OUR SERVICES
When you access or use the Services, Morton Running Company Ltd. may also automatically collect information about you, such as:
INFORMATION WE COLLECT FROM OTHER SOURCES
Morton Running Company Ltd. may also obtain information from other sources and combine that with information we collect about you. For example, we collect information from consumer insight sources (such as information about your inferred interests) to help us better understand your interests.
USE OF INFORMATION
We may use the information we collect about you for the following purposes:
SHARING OF INFORMATION
We will not disclose, sell or rent your personal data to any third party unless we have a legitimate interest in doing so or if you have consented to this. If you do consent but later change your mind, you may contact us and we will cease any such activity.
We may share personal data about you as follows:
We may also share aggregated, non-personally identifiable information about you.
SOCIAL SHARING FEATURES
The Services may offer social sharing features or other integrated tools, which let you share actions you take on the Services with other media and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.
Whilst we take all reasonable measures, including administrative, technical and physical safeguards, to help protect personal data from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction, no transmission over the internet can ever be guaranteed secure. Consequently, we cannot guarantee the security of any personal information that you transfer over the Internet to us.
We use other cookies to help recognise and remember you when you are logged into our Services so we can remember your settings and preferences, such as your language and region or logged in state. These cookies also may help us provide services you have asked for.
As described below, you may disable any of these cookies; but if you do so, then various functions of the Services may be unavailable to you or may not work the way you want them to.
THIRD-PARTY ADVERTISING AND ANALYTICS
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
YOUR PRIVACY CHOICES
ONLINE ACCOUNT INFORMATION
You may access, update and correct your online account information and account preferences at any time by logging into your online account and updating your information and preferences. If you wish to delete your online account, please email us at [email protected], but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of your information for a certain period of time.
YOUR PRIVACY RIGHTS
You have the right to access information held about you as well as ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge. Please direct any such requests to [email protected] and provide us with your full name so we can verify your identity.